how to get a Google knowledge panel.

a knowledge panel is the information box Google shows for people, places, organizations and things in its Knowledge Graph. Google says panels are generated automatically from sources across the web, that it sometimes works with data partners for topics like movies and music, and that it creates panels when there is enough information on the open web. its help pages also say its current policy is not to create or delete panels by hand. there is no form to fill in. everything after this step is about the information.

Google:About knowledge panelsHow Google's Knowledge Graph worksSubmit feedback on content about you

sign out, search your name, and write down what comes back: whether a panel already shows, who else answers to the same name, and which pages describe you. if a panel exists and it is yours, skip ahead to claiming it. if it belongs to someone who shares your name, pick the form of your name that is yours alone (a middle initial, a full name) and use exactly that form everywhere from now on.

Google:Get verified on Google

one page on a domain you own says who you are in a sentence a person can read, with a photo you own and links to every official profile you run. Google's structured data docs show how a page names its main subject: ProfilePage markup with a Person as its main entity, and sameAs listing that person's other profiles. Google's own wording for Organization markup is that it helps Google understand an organization's details and disambiguate it in search results. markup has to describe what is visible on the page, and it is a way of stating the facts clearly, not a switch that makes a panel appear.

Google:ProfilePage structured dataOrganization structured dataStructured data general guidelines

LinkedIn, X, Instagram, YouTube, Facebook and any profile that matters in your field should carry the same name, the same one line about you and a link back to that page. it matters twice: profiles that agree make the facts consistent, and when you claim a panel Google asks you to sign in to one of the official sites or profiles listed on it, naming YouTube, Search Console, Twitter (now X) and Facebook.

Google:Get verified on Google

Google builds panels from sources across the web, so what independent sites say about you counts more than anything you publish yourself. that means real coverage, interviews, conference and company pages, and the credits and databases in your field. never pay for links to rank: Google's spam policies class buying links for ranking as link spam.

Google:About knowledge panelsSpam policies for Google web search

if you are a business that serves customers at a location or in a service area, the panel Google shows is a Business Profile, and you create and claim that yourself through Google Business Profile. it looks like a knowledge panel, but it is a separate product with its own route.

Google:Get verified on GoogleEstablish your business details with Google

a label owner, a manager or an executive is two records Google has to tell apart and connect: you, and the company. Google's Organization markup docs say it helps Google understand an organization's details and disambiguate it in search results, and that it belongs on the home page or an about page; your own page names you as its main subject with ProfilePage markup. each page links to the other, and both state the same name, city and spelling. for a producer or an artist the record is also the work: Google says it sometimes works with data partners for topics like music, so the credits on your own page should match the places that list them.

Google:Organization structured dataProfilePage structured dataAbout knowledge panels

search your name, find the panel, and choose Claim this knowledge panel at the bottom (on a phone it sits under the menu). review the details and sign in to one of the official profiles Google lists. Google's page says plainly that not every panel is claimable yet, and that you should check back for the button. once verified, you can add other people as managers.

Google:Get verified on Google

as a verified subject you choose Suggest edits at the top of your panel, mark the item that is wrong, describe what should change and add public links that back it. Google says verified feedback is usually reviewed within a few days and that it can correct some things directly, like links to social profiles. a featured image can be replaced where one already shows, but not added where none exists.

Google:Submit feedback on content about you

creators, publishers and brands that already have a panel may have a Search profile generated for them, gathering their posts from YouTube, Instagram, TikTok and X. Google's page says Search profiles are available in the US, Canada and India, need the claimant to be 18 or older, and need a minimum following on at least one linked platform. once it's claimed, you can pin posts, add links and suggest edits to your name and bio.

Google:Claim an existing Search profile

panels update automatically as the information on the web changes, and Google says one that showed in the past can stop showing as its systems decide when a panel is relevant. so the work does not end at the claim: keep the page current, keep the profiles in step, and check your name signed out on a schedule.

Google:About knowledge panelsHow Google's Knowledge Graph works