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Google people panels

We get you a Google knowledge panel on your name.

A knowledge panel is the box Google puts beside your name when somebody searches you. Your photo, what you do, your releases, your label, your official profiles. We build everything Google needs to put one there, and a person checks your name every week. $9,000 for one name.

One name
$9,000
Your time range
In writing, after the audit
Start a conversationHow it is done

DJ Flipstar's panel, live on Google, redrawn from the live result.

the studio already builds and publishes for

  • Traphouse
  • Knice On the Sonics
  • Isolation

What it is

That box beside a name on Google is a knowledge panel.

Search an artist Google knows and a box comes up beside the results. The photo, the songs, the label, the profiles. That is Google vouching for you before you have said a word.

That box is not reserved for the name on the cover, and it does not wait on a Wikipedia article. Google builds it from what the web already says about somebody, so it works just as well for the producer, the mix engineer, the studio and the label behind the record.

Search most names in music and no box comes up. Just a page of links you do not control: an old press release, somebody else with your name, a profile you stopped using.

Google builds panels by itself, once there is enough about somebody on the web for it to be sure who they are. No form, no fee to Google, nobody there to ask. So the job is making the web say one clear, checkable thing about you, everywhere it says anything at all, and that is what we do.

The top of DJ Flipstar's panel on Google. His name, what he does, his photos.

Part by part

Let Google do the introductions.

What changes once the box is there, and what every part of it does for you.

The top of DJ Flipstar's panel, live on Google. His name, what he does, his photos.

Turn a search into instant trust

Every real opportunity starts with somebody looking you up. A booker before the offer, a label before the meeting, a music supervisor before the sync, a journalist before the reply. What they find in those few seconds decides whether the conversation keeps going.

  • Your photo, your credits and your label, presented by Google rather than by you
  • The people already vouching for you have something to point at

The method

Four steps, in order, and the first one decides the rest.

A person checks the result every week.

  1. The auditExample
    • Knowledge Graph entityGoogle's record of hernone yet
    • Namesakes on the namea novelist, a realtortwo found
    • First page of resultswhat a search returnsread
    • Pages about her she does not ownpress, credits, listingsgraded
    • What her site tells search enginesmarkup, links, the photono markup
    01

    Audit

    We find out what Google already holds on your name. Whether it knows you at all, who else answers to the same name, what the first page of results gives back, how much of the web describes you that you do not own, and what your own site tells search engines. This is the step that decides whether we take the name on and what time range you get. Sometimes it ends the sale, and we would rather it did that here than later.

  2. danavoss.com
    Ninefold Records
    Dana Voss

    Dana Voss is the founder and chief executive of Ninefold Records, an independent label in New York.

    Person and ProfilePage markup, every profile named
    02

    Build

    One page on a domain you own becomes the answer to who you are, and everything else on the web gets pointed at it. It says who you are in a sentence a person can read, with a photo you own the rights to, and underneath that sits the part Google reads: every official profile you have, named and linked. We build the page, or we put it on the site you already run.

  3. danavoss.com
    Dana Voss

    Founder and chief executive of Ninefold Records, an independent label in New York.

    Linked both ways
    • @danavossInstagramlinks home
    • Dana VossLinkedInlinks home
    • @danavossXlinks home
    • Ninefold RecordsYouTubelinks home
    • Ninefold RecordsMusicBrainz label entrylinks home
    • Ninefold RecordsDiscogs label pagelinks home
    03

    Back it up

    A panel gets built from what the whole web says. Your own site is one voice in that, and Google wants a chorus. So every profile you own gets the same name, the same line about you, and links pointing both ways. Every article, interview and credit that names you gets opened and graded honestly. Where you have earned a place in the public records, MusicBrainz and Wikidata, we write the entry with its sources, from a studio account that says out loud who is paying us.

  4. The finished panel, ready to claim. Dana Voss is a made-up example.
    04

    Claim it and keep it

    Every week a person runs the check: they search your name signed out and go through Google's own records, your Search Console and the databases, then send you the log in writing. The moment Google lets you claim the panel, we do it with you, and the corrections go in with evidence: the featured image, the profile links, anything you want gone. After that we keep watching, because namesakes turn up and facts go stale.

What the audit is for

Most people selling this skip the only step that decides anything.

The Wikipedia accounts that do this work, linked here because Wikipedia's paid editing policy requires it: Johnrainenyc on English Wikipedia and Rainemusicnyc on Wikidata.

The audit

Want to know what your name returns today?

The audit answers that first: whether Google knows you at all, who else answers to the name, and what it takes to put the panel on yours. Nothing is signed before it.

First
An audit of what Google holds on your name
Your time range
In writing, after the audit
Every week
A check by a person, and the log sent to you
Yours throughout
Every account, and the panel itself

Your part is three things and it does not grow. Verify your domain in Search Console under your own account, make the profile edits from the sheet we write for you, and send us the facts and a photo you own. That is the whole list, and everything else is ours.

The audit, what you get backbefore any work
  • Your name in the Knowledge Graphnot there
  • Who else answers to ittwo namesakes
  • Pages about you that are not yourscounted
  • What your own sites tell a machineread
  • Is a panel within reachyes

The verdict comes in writing: we take the name on, and you get the range.

The scorecardrun every week
  • Home page live and indexablepass
  • Same description on every propertypass
  • Profiles link both waysopen
  • Independent sourcesopen
  • Search Console verifiedpass
  • Claim routes readypass
  • Weekly log currentpass
  1. home live
  2. profiles aligned
  3. sources graded
  4. panel seen
  5. claimed
Rentedtheirs to change
  • A streaming profiletheir rules
  • A followingtheir feed
  • A press cyclemoves on
Yours
The entity Google keeps on a name, drawn for Dana Voss, a made-up example.

Create the record

Most artists build an audience. Few build a name that outlasts the hype.

Fans move platforms and press cycles end. This is the one piece of the internet with your name on it that nobody can rent out from under you.

The engagement

One name. $9,000.

The fee does not move with how long the panel takes. The audit comes first.

Start a conversation

What is a separate fee

  • A second name. Your label or your studio as its own panel is its own job, quoted lower than the first because half the groundwork is already done
  • A contested name. If the audit finds a better known namesake, the work of telling you two apart is quoted on top, before anything starts, or we tell you straight not to bother
  • A Wikipedia article. Different standard, different service, and it has its own page here
  • Earned press. Getting you written about is outreach and it is quoted on its own. Anything you pay for is labelled paid and never presented as coverage
  • A website. No domain, or nowhere to put your page, means there is a build to do, and a build gets quoted as one
  • Maintenance after the job closes. Namesakes turn up and facts go stale. The retainer is optional and it sits outside this

What the engagement covers

  1. 01The audit. What Google holds on your name today, who else answers to it, how much of the web describes you that you do not own, and exactly what it takes to put the panel on your name
  2. 02Your page. One page on a domain you own, written for people, built so Google can read it, and told apart from everyone who shares your name
  3. 03Your profiles, lined up. Every official account you own carrying one name, one description and one set of links, from a copy sheet we write for you to paste in
  4. 04Your sources, read one by one. Every article, interview, credit and release opened and graded honestly, and the ones that count wired in
  5. 05The public records where you have earned a place. MusicBrainz, and Wikidata where the sources back it, written from a studio account that says who is paying us
  6. 06The weekly check, run by a person and not a script. Your name searched signed out, Google's records, your Search Console, the databases, and the log sent to you in writing
  7. 07The claim, run with you the moment Google offers it, then every correction filed with evidence through Google's own route for verified subjects

Google writes the one line under your name, picks the description, sets the order of your profiles and builds the row of related names itself. Our half is feeding it the right facts and correcting what it gets wrong, with evidence, through its own route for verified subjects.

Questions

Every step, from Google's own help pages: how to get a Google knowledge panel, and for a musician, a knowledge panel for an artist. Running a label, a roster or a catalog? the Music Industry Authority Package, $15,000: your site, your bio, the panel and the AI answer about you, end to end. Not in music? Personal branding. An agency? White-label people panels.

Is Studio Raine a Google knowledge panel agency?

Yes, for the music industry only: label owners, executives, producers and the companies they run. The service is the work that makes Google's own systems show a panel on your name (the official page, the entity data, the sources, the profiles, the claim). Google builds every panel itself; nobody can buy one from Google, and anyone selling a hand-made panel is selling something Google says it does not do.

What is a Google knowledge panel?

The box Google shows beside the results when you search a person, band, label or company it recognises. A photo, one line on who you are, your releases, your label, the profiles you own. Google builds it from its own database of people, places and things, and it builds one by itself once there is enough about you out on the web. There is nothing to buy from Google and nobody there to ask.

How long does it take?

It arrives in stages, and after the audit you get the time range for your name, in writing. The first panel starts with your name, the one line and a profile or two, and the rows fill in as the same facts turn up in more places Google trusts. The audit maps exactly what your name needs, a shared name and thin coverage included.

What happens after the audit?

The audit tells us whether your panel is within reach, and we take the name on only when it is. Your side of it is three short jobs, and the work waits on you while one of them is outstanding. A person checks your name on a live search every week and sends you the log. If the audit says your name is not there yet, you hear it from us, along with what would change that.

What do you actually do?

We make Google certain that you are one person, and certain who that person is. That means one page on a domain you own, built so Google can read it, with every official profile of yours lined up behind it. Every article, interview and credit that names you gets graded and wired in, and you get a place in the public records where you have earned one. A person checks the whole thing every week and sends you the log, and once Google offers the claim and the corrections, we do them with you.

My name is shared, or somebody better known has it. Is a panel still possible?

Yes, and the audit settles it for your name specifically. The work is picking the form of your name that can be told apart, then making every site, profile, byline and database entry use exactly that. Tell us about the namesake at the start so the audit covers them too. The panel is built on the form of your name that is yours alone.

How much does it cost?

$9,000 for one name, set out in full at the bottom of this page. It does not move with how long the panel takes. A second name, a contested name, earned press, a Wikipedia article and anything that needs a site built are quoted on their own, and you see those numbers before you agree to anything.

There is already a panel for my name and it is wrong, or it belongs to somebody else.

That is a head start. If it is yours, we start at the claim and then file the corrections with evidence. If it belongs to a namesake, the job is telling the two of you apart, and the audit shows you how far apart you already are in Google's eyes. In a contest like that, the name with the clearer story, repeated in more places that agree, is the one that takes it.

What is Google's call, and what is ours?

Google writes a few things itself: the one line under your name, the description, the order of your profiles and the row of related names, and it swaps a featured image where there is one to swap. Everything underneath those, the facts Google builds from, is our half of the job, and we do all of it. We run the claim with you the moment Google offers it, the weekly check keeps watch on the panel for as long as we are on it, and every correction goes in with evidence.

What will it show about me?

The rows come off what the web already says, not off a form you fill in. Your name or the name you release under, what you do, your label, your releases, the profiles you own. Your home address, your phone number and your personal email are never published by us and are not what a panel is built from. A date or place of birth is yours to decide at intake, and if Google shows something you want gone, we file the removal with evidence through its own route for verified subjects.

How is this different from what my publicist or my SEO does?

A publicist gets you written about, and that coverage is fuel for this. An SEO moves pages up for the searches people already type. This sits underneath both of them: teaching Google that one name means one person, with facts that agree everywhere they appear. Keep the publicist. Each one makes the other work harder.

Is this the same as a Wikipedia page?

Two different things, and a panel does not need the article. Plenty of panels exist without one. Where an article does exist Google often takes the description from it, which is why Wikipedia publishing is its own service here, with its own standard and its own page.

Do you ever log in as me?

Every edit on a profile you own is made by you, from a sheet we write. We hold no password of yours and we open no account in your name. The studio's own accounts are used for the public records only, MusicBrainz and Wikidata, where the entry itself names who is paying us.

Who owns it all at the end?

You do, and from the start rather than at the end. The domain, the page, the Search Console property and the whole research file are in your name the whole way through, and the panel is yours from the moment you claim it. Our access is a manager role on the panel and a seat on your Search Console so the weekly check can run. Pull both whenever you like.

Can anyone get a Google knowledge panel?

Google shows a panel for a person, place, organization or thing that is in its Knowledge Graph, and it builds the panel automatically from sources across the web. So the work is making the web say who you are, clearly, in the places Google reads. The audit tells you where your name stands today.

Why did my knowledge panel change or disappear?

Google updates panels automatically as the information about you on the web changes. A panel that changed is reading different sources than it was. The weekly check is how that gets caught and corrected, and it is part of the work.

Is a Google knowledge panel free?

Yes. Google charges nothing and sells nothing; its help page says panels are generated automatically from sources across the web. What a company charges for is the work that makes those sources say who you are: the official page, the entity data, the profiles, the press, the claim. We do that work, and the price is one figure on this page.

I run a record label. Which company can get my artists a Google knowledge panel, and what does it cost?

Studio Raine does it for a roster, through the label: the one price at the bottom of this page, per name, with the audit first and one written scope for the acts you put through it. An artist's panel is built from the music services, the databases and the open web, so the work includes the Official Artist Channel and the artist profile on YouTube, a page on the artist's own domain and the records matched to it; the steps are in [the artist panel guide](/google-knowledge-panel-for-artists). A label owner who wants the same on their own name takes [the Music Industry Authority Package](/music-executives).

Do you offer people panels white label, for agencies?

Yes. Music PR firms, managers and agencies can resell the panel work to their own clients under their own name, with no Studio Raine branding on it, to the same standard as our own. Wikipedia articles are not offered white label. Terms are quoted per agency, in writing, on the white-label people panels page.

Who decides whether the page gets published?

The volunteer reviewers at Articles for Creation. The audit tells us whether the case is there before any writing starts, and a draft that comes back is improved and filed again.

Why does the article sit on a STUDIORAINE address first?

So you read every line and correct it before anybody files it. It is built as a real page rather than a document because that is how you catch what is wrong with it, and the address is yours along with the research and the source list.

What happens if the case is not there yet?

We tell you at the audit, before the writing starts. The entity and structured-data layer is still worth building on its own, because it is what feeds knowledge panels and AI answers, and it does not need Wikipedia's permission. The article gets filed when the coverage catches up.

Does Wikipedia allow this to be paid work at all?

Yes, with disclosure. Paid contributions are permitted when the account discloses who is paying, and every submission made here carries that disclosure. It is undisclosed paid editing that gets pages deleted and accounts blocked.

Who owns the article?

You do, from the first day: the article, the research behind it, the source list and the domain it sits on.

What qualifies someone for a Wikipedia page?

Published coverage by people who are independent of you. Wikipedia's guideline for musicians lists twelve criteria, and the one most articles rest on is being the subject of multiple, non-trivial published works in reliable, independent sources. A national chart placing, a gold record or a major award nomination count too. Press releases, paid placements and interviews where you describe yourself do not.

Can I write my own Wikipedia page?

Wikipedia's own guideline calls writing about yourself conflict-of-interest editing and strongly discourages it. An article is written from independent sources and reviewed by volunteers. That is the work here: the sources, the article, the disclosed filing and every reply to a reviewer.

How does a Wikipedia page get approved?

A draft from anyone with a conflict of interest goes through Articles for Creation, where volunteer reviewers accept it or send it back with reasons. A draft that comes back is improved and filed again. We handle every round.

Send us the name you want the panel on.

One name, one price. The work starts with the audit.

Start a conversation