the products and the drops
for every release
merch pages next to the music they go with, ready for a drop on release day.
- product pages
- drops
your roster's merch, sold on your own site.
we build merch stores into the label's own site, across the whole roster: the product, the drop and the checkout beside the music, paid into your own merchant account, with every buyer on one customer list you own, the same list the music sells to.
Burn County runs one storefront and one customer list across three sites.
what the store does.
merch and music, one checkout, one list.
checkout in your account
for every order
orders paid into your own merchant account.
- your own merchant account
one customer list
for every buyer
merch buyers and music buyers on one list in your name.
- a customer list you own
AI search included
for the whole store
readable by Google and the AI search tools, the work we sell on its own as AI search.
- structured data on every page
builds we have shipped.
Burn County
a label platform: one operator, three properties, one build.
- the studio, the music brand and the marketing arm, each on its own property.
- one storefront and one customer list under all three.
- the catalog behind it carries nine Billboard top tens and an RIAA gold record, the client's credits.
live:burncounty.comburncountymusicburncountymedia
read the case studyJake Angel
a beat store and licensing engine, off the marketplace.
- a 592-beat catalog moved off BeatStars onto his own domain.
- every sale writes and stamps its own licence agreement.
- beat previews play on every product page before anyone buys.
live:jakeangelbeats
read the case studywhat every build includes.
- a written scopethe number and the ship date fixed in writing before anything is built.
- AI searchevery build ships readable by Google and the AI search tools.
- 60 days of aftercareanything that fails the signed scope after launch is fixed, as part of the build.
- it is yours at launchthe code, the domain, the merchant account and the customer list, in your name.
- a retainer, if you want onethe studio on call month to month, cancellable any month.
how it runs.
diagnostic
most projects start with a paid diagnostic: one week, $10,000, and the full fee comes off the build if you go ahead within 90 days. it gives you the written scope, and you keep that document either way.scope
the scope puts what gets built, the price and the ship date in writing before anything is built. the price comes from what the catalog and the roster actually need, not from a tier picked off a page.build
the build follows the scope. the parts most agencies skip are scoped in on purpose: the licence terms written per sale, what happens to a property when an artist leaves the roster, and who sees which royalty numbers.launch and transfer
at launch the code, the domains, the merchant account, the customer list and the analytics move into your name. there's no licence to renew and no monthly fee on the platform itself.after launch
your team edits copy, prices, art and releases from a dashboard at no monthly cost. or you can keep us on a retainer for ongoing engineering, billed monthly and cancellable any month.
who it is for.
- record labels
- a platform for the roster, the catalog and the store, on the label's own domain.
- publishers and catalog owners
- a page for every release, and the systems you already pay for, connected.
- management and touring companies
- every act you run on one platform you own, with one customer list.
- distributors and label services companies
- one system for the catalogs you carry, the statements you issue and the deliveries you make.
- music-tech companies
- the next version of your product, built to a written scope and launched in your name.
not a fit if
- print and fulfilment: we build the store, your printer makes and ships the goods
related.
- a catalog and direct-to-fan store
- the music side of the same store.
- custom software for the music industry
- everything we build for music, with the live software.
- case studies
- the builds, with the figures each client publishes.
- AI search
- getting named when people ask ChatGPT for what you do. $25,000, paid once.
the studio already builds and publishes for
Traphouse
Knice On the Sonics
Isolation
who does the work.
Studio Raine was founded by John Raine, an A&R and a musician who records as Raine, with released records and a working catalog on the music side. the studio is in New York City and works for labels, studios, producers, engineers and artists everywhere.
questions.
do you print and ship the merch?
no. we build the store; your printer or fulfilment partner makes and ships the goods.
what does it cost?
from $50,000, fixed in a written scope before anything is built.
text us what you want to sell.
say what the merch is and where it sells today.